Direct Impact® Program
Helping Coffee Farmers in Guatemala Recover and Build a Sustainable Farming Future
Through our work with coffee farmers around the globe, Don Francisco’s and our parent company Gaviña see the direct impact of climate change on the environment and on the ability of many already-struggling small farmers to make a sustainable livelihood.
Our Direct Impact® Initiative is our commitment to improve the livelihood of small coffee farmers at origin and better adapt to climate change. In our newest project, we’ve partnered with Hanns R. Neumann Stiftung North America (HRNS) for a 4-year project in Villa Canales, a municipality in the department of Guatemala, Guatemala.
In 2013-2014, while coffee production in Guatemala suffered severe crop losses from roya infestation, or Coffee Leaf Rust, the small rural farming communities in Villa Canales saw as much as 50% of their crop destroyed by roya. Through our Direct Impact ® project, we are committed to help Villa Canales coffee farmers have a more sustainable future.
For the next 4 years, we will provide 100 coffee farmers and young people technical and operations assistance to improve crop quality, coffee yields and sustainable farming practices. We will also provide direct linkage to financial resources to help these farmers have access to capital they need to strengthen their farming operation.
Our goal is that 60% of participants adopt sustainable agricultural practices and increase their coffee production yield by 20%. This would lift the income of 75% of families above the poverty level.
As our sustainability director Yu-Yue Yen says, “we are dedicated to empower smallholder coffee farmers, allowing them to be more self-reliant, adapt to climate change, and preserve their land for future generations.”
You can find out about our other Direct Impact initiatives here.