What is Direct Impact™?

Don Francisco’s and our parent-company Gaviña® are committed to providing premium coffee with a greener coffee footprint through sustainable practices. Read more about the initiatives Gaviña® is making through all of our brands here.

Our Direct Impact™ initiative influences every business decision we make so that we can preserve natural resources and our environment for future generations of our family and yours.

Dedication to Farmers

In 2003, we launched our international outreach program to improve the livelihood of small coffee farmers and help them adapt to climate changes. Our current projects include:

  • • Building a coffee wet mill that will directly benefit over 600 farmers in Andes, Colombia (2015-2020). Our goal is to improve coffee quality and quantity processed by 30%, reduce water contamination by 90%, and increase the time farmers spend with family by 20%.
  • • Providing sustainable farming, technical assistance and educational resources that will benefit 100 farmers and youth in Villa Canales, Guatemala (2014-2018). Our goal is to promote a sustainable future for coffee producers through increasing household income by 15% and inspiring the younger generation to innovate farming solutions for their communities.

Sustainable Sourcing.

We are dedicated to ensure a long-term supply of sustainable coffee. We work with partners to procure sustainably grown and ethically traded coffee and offer our customers premium coffee that is certified as UTZ, Rainforest Alliance, Fair Trade USA, or USDA Organic.

Environmental Sustainability

As part of our corporate sustainability stewardship, we focus on six core areas to continually improve our operational efficiencies and minimize the environmental impact of our business: Energy, Water, Waste, Transportation, Pollution Prevention, and Climate Protection.

Social Stewardship

Respecting people and giving back to the community is the cornerstone of our family tradition.

Annually, we support over 300 charities and organizations globally and locally to increase community access to health care and educational programs, and encourage young people to be future leaders in sustainability.